Saturday, 17 March 2012

History of Paradise




The world famous Paradise brand has its origins in a small canteen and a café in a cinema theatre called Paradise in Secunderabad in the year 1953. This small 100-seater resturant started serving typical Hyderabadi cuisine like biryani from early 1960s.

In 1978, A Hemmati took over the management and renovated the restaurant.

In 1983, an air-cooled multi-cuisine restaurant called Paradise Persis Family Restaurant and the highly popular Paradise Takeaway came up.

In 1987, the Paradise theatre and consequently the Canteen closed down. But the Café and Restaurant continued its operations.

In 1996, Paradise underwent a major restructuring, renovation and modernisation programme. It expanded both vertically and horizontally.

In January 2004, Persis Gold came up and in 2006, Persis Silver took shape. In 2007, Persis Platinum and Persis Roof Top came into existence.

In 2006, the entire operations were computerised and technology upgradations have been continuously happening since then.

In 2009, Paradise opened a Large Takeway at Masab Tank Cross Roads.

Paradise opened a  Takeaway chain with the opening of its Hitec City Centre in 2010.

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