The world famous Paradise brand has its origins in a small canteen
and a café in a cinema theatre called Paradise in Secunderabad in the year
1953. This small 100-seater resturant started serving typical Hyderabadi
cuisine like biryani from early 1960s.
In 1978, A Hemmati took over the management and renovated the
restaurant.
In 1983, an air-cooled multi-cuisine restaurant called
Paradise Persis Family Restaurant and the highly popular Paradise Takeaway came
up.
In 1987, the Paradise theatre and consequently the Canteen
closed down. But the Café and Restaurant continued its operations.
In 1996, Paradise underwent a major restructuring,
renovation and modernisation programme. It expanded both vertically and
horizontally.
In January 2004, Persis Gold came up and in 2006, Persis
Silver took shape. In 2007, Persis Platinum and Persis Roof Top came into
existence.
In 2006, the entire operations were computerised and
technology upgradations have been continuously happening since then.
In 2009, Paradise opened a Large Takeway at Masab Tank Cross
Roads.
Paradise opened a Takeaway chain
with the opening of its Hitec City Centre in 2010.
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